Indian furniture industry is a decade old but still not much investment has gone into to design and development of world class quality furniture for India and world. Indian market is broadly catered by the skill developed in the villages. In contrast to UK and US no formal training is available to the people who are into the design, development and production of furniture in India. However, this industry has emerged lately as a market segment and corporates thought to organise the processes to delivery quality and stylish furniture. Importance of having stylish and strong furniture has long been recognised by big corporates / upper class society and now getting into the minds of middle class common man. However, he can not have it all for her newly born baby. It is the stylish furniture which provides cosy feel second next to the mother's lap.
With the recognition of lifestyle homes, restaurant, park, malls, hotels and automobiles; lifestyle furnitures are need of modern Indian society. Even public places developed by Govt. are set to use stylish furniture in some forms. There is a huge demand to own stylish furniture since families are getting aware and developing a flavour of owning stylish furniture, therefore, it is set to become topic of discussion in middle and upper middle class family. It would be similar to owning Maruthi - Swift or Hyundai - Jazz.
It is possible to imagine the scenario similar to automobile industry (Nissan ordering for A-star to Maruthi for US/UK market) in Indian furniture industry. It can be imagined as if a home, mall, restaurant etc changes clothes intermittently. Design needs to be different for different places which would not necessarily be interiors. Even a small pan shop win over consumers by putting designer furnitures.
Will Indian company' furniture export increase in future ? Yes, it is only possible with design effort and realising the design in reality by using quality parts. Do our furniture manufacturing companies have enough data to decide the liking of different age group, society, geography and cultures ? My opinion is no. There is not much effort to understand the liking of furniture designs of different parts of society as a whole.
Also, marketing effort is limited to the print media. Even Indian metros are not fully aware about word "Style Spa", "Zuari", "Ikea" and "Gautier". And, second tier cities are still forced to buy age old designed furniture. If any of the Indian brands establish itself in the market will win-over the competition. Due to lack of marketing effort, stylish furniture demand is not growing as fast as it should grow.
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